Below is a list of 7 deadly sins for landing page designs. The list was taken from a webinar from Tim Ash, a consultant from Google.

Have you committed one of the “7 deadly sins of landing page design?”

1. Unclear Call to Action
   Ensure that traffic is sent to a page where the desired action is clearly defined. If you wish for them to book a room night, have a large visible button that allows the customer to book a room night.
2. Too Many Visual Distractions
   A page filled with too many visual distractions, whether its photos of products or flashing banners or AdSense ads, will likely not convert as well. Keep the page simple, clean, and to the point.
3. Too Much Text
   A landing page should not be text heavy. Keep sentences short and simple, and convey your message using bullet points.
4. Not Keeping Promises
   Your AdCopy says: Buy 2 get 1 free, but if this same offer cannot be found on the landing page, you are not keeping that promise. If you have an attractive offer in your AdCopy, make sure that it is easily found on the landing page.
5. Long Forms
   Keep forms as short and concise as possible. Only include fields where it’s absolutely essential for the existing transaction.
6. Invisible Risk Reducers
   If your business is accredited by the BBB, or if your website is hacker safe and tested on a daily basis, be sure to include these logos above the fold.
7. Trust Indicators
   If your business is highly rated or raved about by another company of trust, place that logo above the fold as well. For example, if Conde Nast named your hotel as one of the “Top 500 Hotels in the World”, adding this trust indicator will surely help increase trust, and hopefully conversion.

We are Google Adword Professionals and we can help you implement a successful search engine marketing campaign. Contact us through the blog or on our website, SalesOverNight.com. If you’re company is in the medical industry check out of dedicated medical marketing website, LEVELTWO | Medical.

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Google is not an automatic money making machine on its own. The power of Google is in the keywords, not on Google itself. The reason that keywords are so important is simple. Keywords represent a custom built service for the Internet searcher. They ask the search engine for information on specific words and the information is returned to them. Hence the reason why the premium is attached to keywords.

The success of the online marketer is therefore linked to how well she leverages her keywords. She needs to plan them very carefully and do a lot of research. Picking effective keywords takes skill and patience. Acquiring the skill helps the online marketer remain calm under pressure.

To pick the right keywords, the online marketer must constantly watch for traffic and searches for the relevant words. If she is pursuing a cost per click advertising strategy, she must also ensure she is not paying over the odds to the point where the keywords are not delivering sufficient value to her business. To gain an indication of the value of the keywords, seek competitor information on what they are spending on the keywords.

It is also very important to note that loyalty to keywords based on an online marketer’s hunch is suicidal to her business. Over 90% of keywords lose money in cost per click advertising; therefore it is very important that the online marketer has management information on conversion rates for her keywords. She should quickly identify the ones that her making her money and ditch the rest as quickly as possible. This should be an ongoing review process as keywords do run their course. The online marketer should aim to spend the bulk of her advertising budget on around the best 5% of her keywords. This is how she can consistently make money.

Keywords and not Google is the key to making money in an online marketing business. Understanding the power of keyword leverage, being consistent and unsentimental in the use of keywords and picking the right ones are the keys to success in the industry.

About the author:

I am committed to helping as many people as possible achieve their life goals by providing tips, advice and information on internet marketing and self development http://oneyearplan.net/Festinho/

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Recent Misspelled Yahoo Searches

• Swan Flu (for Swine Flu)
• Susan Boil (for “Britain’s Got Talent” contender Susan Boyle)
• Brack Obama (for U.S. President Barack Obama)
• Sonia Sotomeyer (for Supreme Court justice nominee Sonia Sotomayor)
• Rachel Ray (for Food Network host Rachael Ray)
• Paperview boxing (for cable programming pay-per-view boxing)
• Amtrack (for train system Amtrak)
• Wallmart (for retailer Wal-Mart)
• Farrah Faucet (for actress Farrah Fawcett)
• Rod Steward (for singer Rod Stewart)
• Arlene Specter (for Senator Arlen Specter)
• “Dancing With the Starts” (for ABC reality competition Dancing With the Stars)
• Bea Author” (for the late comedian Bea Arthur)
• Brittany Spears (for singer Britney Spears)
• Chris Allen (for “American Idol” winner Kris Allen)
• Configure worm (for computer virus Conficker worm)
• Mysapce (for MySpace)

While it is entertaining to think that people are searching for “paperview boxing”, targeting commonly misspelled keywords in your search campaign is key to successful search engine marketing. The majority of your clicks will be from the correct spelling, but for the few people that misspell a keyword you, as an advertiser, will be able to show them a relevant ad while the other competitors’ ads will not show because they are only advertising on the correct spelling.

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