Darren Rowse from ProBlogger.net shares a variety of tips on how to increase the subscriber numbers of your blog.

Here’s a summary of the tips he shares in the video.

1. Have good content. This is the MOST important part of driving visitors to your blog.
2. Highlight your best content.
3. Write a series of posts or mention future posts.
4. Promote your RSS feed on your blog.
5. Promote your RSS feed outside of your blog. For example in your email signature or on your main website.
6. Offering full content in your RSS feed.
7. Offer a free bonus to subscribers.

YouTube link & ProBlogger.net link

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One of the many benefits of embracing the latest online marketing technology is the ability to integrate RSS feeds into your website. RSS stands for (Really Simple Syndication) and it’s basically your “website inbox.” I’ll let the guys over at commoncraft explain what RSS is all about.

As a business owner there are a lot of different ways to utilize RSS feeds to generate constant customer connection.

1. Blogs: Let your readers know as soon as you publish a new blog post.
2. Articles: Subscribers will be informed as soon as you release a new press article about a new product or service.
3. News: Any news media readers will know as soon as you release a press release about company news.
4. Specials and Events: Subscribers can keep track of the latest promotions or events happening.
5. Syndication: You can submit your RSS feed to news aggregators like Google News and they will display your content when someone performs a search for specific keywords.

RSS feeds can also be distributed using email! That means your blog, articles, news, and events will be delivered just like you would send out a newsletter. For example, you can subscribe to this blog via email and each post will be sent to you each day.

Related:
What is Refreshing Content and Why is it Important?

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Businesses always want to put an email in front of as many prospects as possible, but it takes a lot of time and money to

1. Create an email template
2. Purchase services from an email blast company
3. Harvest emails from clients and prospects
4. Buy email lists from list providers
5. Manage and maintain those email blast lists
6. Create content for those marketing emails
7. YUCK! No thanks!

We’ve got a better solution, turn your blog into an email marketing machine!

Using FeedBurner’s Email Subscription service you can offer your clients and prospects another way to keep up with your blog by placing an email subscription form on your site. Once you set up a free account on FeedBurner, you can activate your blog’s email subscription service.

Once activated, anyone who signs up to receive updates will get a daily summary of all the blog posts you have published to your blog each day. There’s no need to create separate email blasts for a newsletter when you can have your content delivered for free.

Here’s a few tips on how to boost your number of subscribers for your new email marketing service:

1. Promote the email subscription service on your blog. Put it in a place were people will see it.
2. Add it to your email signature. “Get email alerts from our blog.”
3. Offer a scheduled giveaway to all of your subscribers.
4. Offer special discounts available only to email subscribers.
5. Post it in your office or waiting room. Take your online marketing, offline.
6. Print out some of your best blog posts and leave them were people will pick them up. And don’t forget to let them know where to go to find more posts like these.

And finally, here is a short tutorial video on how to set up your email subscription using FeedBurner.

Visit FeedBurner to get started.

SUBSCRIBE TO OUR BLOG VIA EMAIL

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