Managing and optimizing your own website is a full time job. There are a lot of different monitoring points that you must keep a close eye on in order to fully understand how your visitors are reacting to your web design.

The most commonly known website analytics are visits and pageviews. These two stats are very different and each play a critical role in the visitor trending on your site.

For example, in the screenshot above, we can see that this website has a moderate number of visitors, but what’s even more important is the ratio of visits to pageviews.

So on average, each visitor typically views multiple pages before they leave the site. This is a great indicator that the information on this website is engaging since each visitor typically clicks several times during each visit.

But that’s just one way of verifying the visitor interaction. Another important metric is bounce rate.

While typically you want to see your charts trending upwards, this is one of the few graphics you want to see as low as possible because it describes the frequency of people leaving your site with no interaction. In other words, if you find that your site has a high bounce rate percentage, then it tells you that your visitors are not finding your site to be relevent, engaging, or it’s just plain confusing.

In the example shown above, you can see that the bounce rate is below 30%, so less than 1/3 of the visitors “bounce.” While each website is different, if you can drop your bounce rate percentage below 50% your business is more likely to see an increase in online conversions.

Do you have any questions about website analytics? Leave a comment below. We’ll answer all your analytical concerns! Or you can ask us on Twitter.

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