Landing Page – An active webpage where customers will ‘land’ when they click your ad. The web address for this page is often called a ‘destination URL’ or ‘clickthrough URL.’

Below is a list of 7 deadly sins for landing page designs. The list was taken from a webinar from Tim Ash, a consultant from Google.

Have you committed one of the “7 deadly sins of landing page design?”

1. Unclear Call to Action
   Ensure that traffic is sent to a page where the desired action is clearly defined. If you wish for them to book a room night, have a large visible button that allows the customer to book a room night.
2. Too Many Visual Distractions
   A page filled with too many visual distractions, whether its photos of products or flashing banners or AdSense ads, will likely not convert as well. Keep the page simple, clean, and to the point.
3. Too Much Text
   A landing page should not be text heavy. Keep sentences short and simple, and convey your message using bullet points.
4. Not Keeping Promises
   Your AdCopy says: Buy 2 get 1 free, but if this same offer cannot be found on the landing page, you are not keeping that promise. If you have an attractive offer in your AdCopy, make sure that it is easily found on the landing page.
5. Long Forms
   Keep forms as short and concise as possible. Only include fields where it’s absolutely essential for the existing transaction.
6. Invisible Risk Reducers
   If your business is accredited by the BBB, or if your website is hacker safe and tested on a daily basis, be sure to include these logos above the fold.
7. Trust Indicators
   If your business is highly rated or raved about by another company of trust, place that logo above the fold as well. For example, if Conde Nast named your hotel as one of the “Top 500 Hotels in the World”, adding this trust indicator will surely help increase trust, and hopefully conversion.

We are Google Adword Professionals and we can help you implement a successful search engine marketing campaign. Contact us through the blog or on our website, SalesOverNight.com. If you’re company is in the medical industry check out of dedicated medical marketing website, LEVELTWO | Medical.

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Embedded below are slides from a presentation from Bob Coffield titled “PHRs, Health 2.0 and the Impact of Social Media on Health Care”. It was given at the American Health Lawyers Association 2009 annual meeting in Washington, DC.

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A few weeks ago we discussed the rapidly growing relationship between medical technologies and the Web2.0, or more specifically, the iPhone. Technologies like Apple’s iPhone is helping to bridge the gap for a new revolutionary healthcare marketplace. For facts about this drastically changing market, take a look at this video, Facts About Social Media in Healthcare.

Today I came across a new iPhone application that allows you to zoom in and identify an individual bone or part of a bone within the full skeleton. It has been designed to accommodate medical professionals as well as medical students from basic to advanced level of anatomical medical knowledge.

The user is presented with a high-quality 3D model/image of the full skeleton. The user can zoom in to any area – by tapping on a region – tapping again will zoom in further – eventually the user will have zoomed into a individual bone, bone region or ligament. The user can then identify the different parts by pressing on the flags. Each label is in English and in Latin and by pressing on the ‘i’ icon the user can access additional information on a label. There is also a super Magnification Mode that greatly magnifies a bone part allowing the user to press on flags that are close together!

YouTube Link

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Take a look at the latest chart of US Hospitals that are on YouTube and Twitter. Currently 213 Twitter accounts and 142 YouTube Channels!

As more hospitals launch their social media campaigns, it is more likely that your own medical lead generation could get lost in the Web2.0 land rush. Here’s a few tips to help keep your own healthcare online marketing campaign head and shoulders above the rest.

1. Don’t use social networking robots. There are a lot of sites out there that can provide a lot of empty stats like lots of followers and fans, but the real metric that counts is the amount of interaction your campaign receives.
2. To receive more interaction with your readers and followers remember that social networking is all about sharing. Launch a giveaway, host a contest, or provide some kind of content that is unique to your industry.
3. To keep your campaign fresh and dynamic, assign a creative person inside your organization to run your social network accounts. They should show a strong knowledge on how the social campaigns function.

There are many different types of social networks that your business could use, so make an informed decision about what kind of network best suits your company’s personality. For example, take a look at this pie chart of the types of platform that US hospitals are using.

If you have questions about how the healthcare industry is using social media for medical lead generation and branding leave us a comment, talk to us on Twitter, or find us on Facebook.

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Yesterday was a big day for Mac and iPhone users. Apple hosted its annual World Wide Developers Conference (WWDC) and announced the latest updates to their wildly popular iPhone. While the majority of the opening keynote was focused on updates to the Apple products, they did allow some time for featured developers to discuss their latest technologies using the iPhone.

A very exciting presentation was done by AirStrip Technologies. They made medical devices and their presentation at WWDC 09 was about AirStrip Critical Care which delivers real time information to practitioners like ventilator flow tracings, patient vital signs data and rhythm strips.

The medical industry is flocking to the tech market and applications like this are a glimpse into the future of healthcare. Patients are looking for their healthcare providers to take steps toward advanced technologies. It’s important that your medical company show its strong commitment to staying current and valid in today’s dynamic market.

While you may not have the ability to create your own medical technologies, there are other ways to establish a presence of innovation and we can help you do it.

We specialize in:

• creating integrated marketing campaigns that include TV, radio, print, outdoor and interactive
• developing surgical cases for healthcare facilities, surgical centers and surgeons
• ensuring your staff effectively captures and tracks leads
• patient generation for individual physicians and physician groups
• website development
• pay-per-click (sponsored keywords) to drive targeted leads
• natural/organic search engine optimization to drive targeted leads
• powerful social media tools that capture grassroot leads doing research on the web
• results that are quantifiable by our proprietary software tracking and CRM system

Find out more at LEVELTWO Medical.

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Interesting facts and figures describing the way social media and new media are changing the healthcare industry.

The text is kind of hard to read, so here’s a few of the interesting points from the video.

• 60 million consumers are using new media to interact and share their health experiences online
• 277 US hospitals use social media
• Facebook has 175,000,000 active users
• 3.5 million users become fans of Facebook pages each day
• Roughly 1,200 Facebook communities advocate for cures for different chronic illnesses
• 83 Hospitals have Facebook pages
• Twitter had 475,000 unique visitors in February 2008, 7,000,000 million in February 2009
• 201 US hospitals have Twitter accounts
• 77% of active internet users read blogs
• 93% of global consumers use search engines to find and access websites
• 72% of e-patients searched for medical information just before or after a doctor visit
• 23,000,000 million Americans have downloaded and listened to an audio podcast in the past month
• YouTube has 1,000,000 videos viewed per day
• 135 hospitals have YouTube accounts

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Let’s be honest. The biggest criticism of Twitter is that day-to-day it really doesn’t live up to all the hype that it’s been getting in the news. While it is a great business marketing tool, a lot of the famous celebrity tweets end up being a little boring or anticlimactic for all the time that the news media devotes to talking about them.

Conan O’Brien recently made light of this twitter stereotype on The Tonight Show with his Twitter Tracker.

We don’t want to mislead anyone about Twitter. It really is simply a mass messaging system. At it’s core, that’s as complex as it gets, but within that simplicity, that’s where Twitter gets its popularity.

By taking a complex issue, say for example your business, and explaining it in 140 character messages is a lot easier for people to digest. Short messages can be more powerful and more effective than an essay.

Got something to say? Say to @LEVELTWO

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www.LEVELTWOMedical.com

We’re excited to announce the launch of our new website focused on medical marketing. Generating leads in the medical industry requires an arsenal of tools. We specialize in a variety of marketing tools including:

• Integrated Marketing Campaigns
  – Creating integrated marketing campaigns that include TV, radio, print, outdoor and interactive
• Lead Generation
  – Patient generation for individual physicians and physician groups
• Lead Capturing
  – Ensuring your staff effectively captures and tracks leads
• Website Development
• Website Marketing
  – Search Engine Optimazation
  – Search Engine Marketing, pay-per-click (sponsored keywords) to drive targeted leads
  – Media Purchasing
  – Social Marketing, powerful social media tools that capture grassroot leads doing research on the web
  – Tracking CRM Tool, results that are quantifiable by our proprietary software tracking and CRM system
• Online Branding

Take a look at our portfolio and client list. We currently provide healthcare marketing for many medical leaders in the industry and we’d be happy to answer any questions you might have about generation for the medical industry.

Visit the new site at www.LEVELTWOMedical.com

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According to research from Pew Internet & American Life Project 74% of adults in the U.S. go online and, of those, 80% look for health information online. 29% of all internet users have looked online for information about a particular doctor or hospital.

To effectively harvest all the healthcare prospects that view your website you must stick to some basic best practices. When a patient is browsing your site they are typically looking for these basic components:

1. Your medical specialty
2. Educational background
3. Board certifications
4. Awards and honors
5. Types of insurance accepted
6. Office locations
7. Hours and contact information

If you want to really make your website functional and useful, try adding

1. Copies of standard forms that the patient needs to fill out during their visit
2. A frequently asked questions section
3. An integrated social component (blog, Facebook, YouTube, ect)

For example, take a look at NicholsonClinic.com (screenshot below).

It’s easy to understand Dr. Nick’s medical specialities, board certification, awards, and contact methods. But not only does this website offer lots of key information at a glance, it also offers fully interactive social media campaign complete with videos, a Twitter account, and a daily updated blog.

Use this medical website best practices checklist PDF to see how well your own website stacks up.

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Over a month ago we talked about the list of hospitals that are using social networking to connect with their patients and help with medical lead generation.

Since then the list has grown to include:

• 225 hospitals
• 87 Facebook pages
• 128 YouTube channels
• 140 Twitter accounts
• 23 blogs

So since March 11th, that’s

• 33 more hospitals
• 5 more Facebook pages
• 8 more YouTube channels
• 41 more Twitter accounts
• 4 more blogs

It’s no surprise that Twitter has grown so much more than the other social networks considering that in one year Twitter has grown 1,382% since February 2008. Take a look at this chart recently updated at Found in Cache.

According to Ed’s Hospital Social Network List, Twitter has overtaken the number of YouTube channels for hospitals.

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