Over at mashable.com they have an interesting blog post discussing how Google News has opened their Google News search engine to YouTube publishers.

What this means is when you do a search on Google News you will get search results with not only news articles, but also there are embedded videos directly from YouTube.

I tested this out doing a search on “obama healthcare” and I received this search result page (screenshot below).

While your company may not be a news distributor, this new feature points to the growing integration of videos and the search engine world. We’ve discussed this factor many times before.

- Growing number of online video viewers
- Social video distribution is critical to your social media campaign
- The importance of videos in a universal search world

The internet is not a closed loop. The term universal search refers to the inclusion of multiple forms of media within a search result page and the more channels that your social marketing campaign includes, the more reach and depth your campaign will gain.

Read blog post at Mashable.com

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