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If you still think that Facebook is not an within the right demographic for you business, I want to share a few recent statistics with you:

First let’s start with a pie chart, because everyone loves pie.

Observations:
- The largest percentage is the 18-25 age group
- The percentages decrease as the groups move up in age
- Over 1/3 of Facebook’s users are made up of people over the age of 34

So with that in mind, take a look at this chart that shows the growth of new members over a period of 30 days:

Observations:
- Facebook is growing more popular among 40 and 50 year olds
- In fact according to a recent post on insidefacebook, the fastest growing demographic on Facebook is women over 55!

While it’s easy to let social networks fall into a young demographic of tech savvy users, but the facts point to a completely different trend. Facebook and other social networks are not a young trend. There is a wide scope of users from all demographics!

Visit LEVELTWO on Facebook.

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