If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!

Kevin Spacey, the famous actor, was on The Late Show with David Letterman last night and he tried to explain Twitter to David. Check out the embedded video below.

Although Dave, being the comedian that he is, made fun of Twitter the whole time, Kevin made four basic points about Twitter.

1. Twitter is free.
   The online world has turned the market upside down because now, free doesn’t mean it’s not worth anything. All of these social networking applications are free for anyone to use whether it’s for business or personal use.
2. Don’t use all CAPS.
   If your message is interesting to others, you don’t have to call attention to yourself. If it’s interesting, people will spread the word for you. So the take home message here is to first focus on quality content and the distribution will take care of itself.
3. Don’t use lots of exclamation points.
   This is adjacent to point number 2, but highlights a different aspect of Twitter etiquette. Standard punctuation and sentence structure is still important even in a world of 140 characters.
4. Humor often gets lost in translation
   Keep your personal conversations personal. Don’t hold long conversations on Twitter. Be kind to those that follow you and don’t fill their Twitter feed with babble that doesn’t even relate to them. Do your personal chatting via Twitter direct message or via email.

LEVELTWO is a one-stop solution for all of the necessary components to a successful and effective lead generation campaign. Founded in 1999, we are a full-service marketing firm offering both online (Internet) and offline (radio, TV, outdoor) revenue generating strategies, always aimed at delivering results first.

Our dynamic strategies include: website development, website marketing, media purchasing, pay per click advertising, search engine optimization, competitive analysis, keyword/traffic analysis, ROI measurement, detailed visitor tracking and CRM tool, cross marketing and multi-platform marketing consulting.

 Retweet This Post