Internet Advertising, Part Deux

Social Media

How do you go from unknown to internet superstar in one week? The guys over at Moonfruit have shown us all that a creative YouTube video isn’t the only way to make your message viral. Check out this graph of the last three days.

moonfruit.png

It shows the activity of the hashtag #moonfruit in all public tweets. The giveaway is coming to a close, but the topic continues to be a trending topic, even over Michael Jackson and Iran.

So here’s how it works, Moonfruit, a company in the UK, is giving away 10 new Macbook Pro’s over 7 days. The only thing people have to do to win is include #moonfruit in their tweet on Twitter. That’s easy to do, but the surprising part is that while your chances of winning are tiny (one in a million?) that does not deter the huge amount of people that jump at the chance to participate.

A few years ago, it was all about being on the front page of Digg or some other social new website, but now you can accomplish even more with just a twitter account, a few thousand bucks, and a creative team.

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