Landing Page – An active webpage where customers will ‘land’ when they click your ad. The web address for this page is often called a ‘destination URL’ or ‘clickthrough URL.’

Below is a list of 7 deadly sins for landing page designs. The list was taken from a webinar from Tim Ash, a consultant from Google.

Have you committed one of the “7 deadly sins of landing page design?”

1. Unclear Call to Action
   Ensure that traffic is sent to a page where the desired action is clearly defined. If you wish for them to book a room night, have a large visible button that allows the customer to book a room night.
2. Too Many Visual Distractions
   A page filled with too many visual distractions, whether its photos of products or flashing banners or AdSense ads, will likely not convert as well. Keep the page simple, clean, and to the point.
3. Too Much Text
   A landing page should not be text heavy. Keep sentences short and simple, and convey your message using bullet points.
4. Not Keeping Promises
   Your AdCopy says: Buy 2 get 1 free, but if this same offer cannot be found on the landing page, you are not keeping that promise. If you have an attractive offer in your AdCopy, make sure that it is easily found on the landing page.
5. Long Forms
   Keep forms as short and concise as possible. Only include fields where it’s absolutely essential for the existing transaction.
6. Invisible Risk Reducers
   If your business is accredited by the BBB, or if your website is hacker safe and tested on a daily basis, be sure to include these logos above the fold.
7. Trust Indicators
   If your business is highly rated or raved about by another company of trust, place that logo above the fold as well. For example, if Conde Nast named your hotel as one of the “Top 500 Hotels in the World”, adding this trust indicator will surely help increase trust, and hopefully conversion.

We are Google Adword Professionals and we can help you implement a successful search engine marketing campaign. Contact us through the blog or on our website, SalesOverNight.com. If you’re company is in the medical industry check out of dedicated medical marketing website, LEVELTWO | Medical.

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