You may be familiar with social software as a platform for networking and sharing content, but there’s another side to the social world and it’s a mashup between social networking and professional collaboration management software.

SocialCast is a business management software that is modeled after services like Friendfeed and Facebook. Basically it’s a communication tool businesses can use to incorporate social networking with real-time messaging to share knowledge across enterprises.

It carries many different social media standards like IM, mircoblogging, RSS, bookmarklets, email, and it’s even iPhone ready.

Why Should I Care?
It’s important because these social platforms are becoming standards in project collaboration and personal connectivity. While Facebook and other networks become a staple in our personal lives for connecting with friends and family, organizations are realizing the power of using the internet as a communication system to connect people within their businesses.

And this isn’t a new idea. Other sites like CubeTree, GoogleWave, and Yammer are also popular professional intranets. The online world is flocking to social engines like these to provide them not only with personal connectivity, but a new edge in the business world.

Is your company ready for the Web2.0 revolution?
LEVELTWO & LEVELTWO Medical
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