TechCrunch.com recently posted an article about how Facebook’s total traffic is nearing Google and Yahoo.

While it is interesting to see how the hot social networks stack up in terms of traffic, I thought I’d also take a look at how well Facebook is doing compared to other Web giants like Google.com, Yahoo.com and MSN.com. To my surprise, Facebook appears to have become a real challenger to these Internet juggernauts, who are relatively old compared to the social network that started out in 2004 as a university student-only service and only really opened up to the public in September 2006.

So what we are seeing here is a very fast growing SOCIAL network that showing traffic trends that could overtake both Google and Yahoo. This is very significant because while Yahoo is more of a destination search engine that frames its site to be a fully functional website, more people are using a social network on a regular basis AND at an increasing rate.

With visitor stats this strong it’s even more important for you business to dive into a social marketing campaign. You might be using search engine marketing and other forms of lead harvesting, but unless you are present on the social networks, you are missing out on a very large part of viewership.

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