Somebody’s finally done it. The internet is now complete. Sears, in partnership with AOL News, has created Good News Now, GNN.com.

I think it’s a great way to share some positive headlines in a news market that is flooded with depressing topics and stories about failure. With headlines about seven leaf clovers, inspiring stories, and slideshows loaded with cute pictures like newborn twin black panther cubs, GNN seems like a great way to harvest a large amount of traffic and maintain a strong and positive branding campaign.

And on a particularly creative twist, they even have a weekend countdown timer!


