Everyone wants the success of Google and as of this morning Microsoft has launched its latest attempt at stealing some of Google’s search dominance with their release of Bing.com.

Live.com, Microsoft’s major search engine, now redirects to Bing.com. I did a quick test search comparison using our company name, LEVELTWO, and I found very different results from Google’s results for the same search. Bing returned many more social network results than Google. Our Twitter account was ranked third on Bing, which Google ranks it 8th on their search engine. I think this is a good thing since social networks will often provide more current and up-to-date information than a static website.

Videos
Another interesting (maybe annoying) feature is the autoplaying video previews. By simply holding your mouse over the video search results the video will automatically start playing with sound. While this was a cool feature, I was quickly overwhelmed with multiple videos blasting sound through my speakers. However there is a mute/unmute button on each video which makes browsing video previews much less assaulting to your ears.

Search Categories
Over on the left side of the screen you’ll find a search categories list that are dynamically generated according to your search phrase. I tried several different types of broad searches and they all returned a different list of categories to accompany my search.

Overall, I think Bing is an improvement over Live search. I don’t foresee people leaving Google to use Bing as their primary search engine, but this friendlier platform certainly makes Bing a great secondary search engine.

Bing.com

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