We listed things every website must have, tips for landing pages, and ways to engage your readers, so now we want mash all of that up into a new idea, integrating your social campaign with your main website.

#1 – Add live streaming content to your website.
Your visitors want to know that what they are looking at is the newest most current information. Give your site a fresh look by adding an RSS feed from a continually updating data source.

For example: Add your Twitter feed to your homepage. Check out the Twitter widgets for an easy way to display your Twitter updates on your website.

BONUS TIP: Try adding an RSS feed from a popular news source that publishes content about your industry. Like Digg or CNN.

#2 – Add social features to your website.
Offer your visitors a way to connect and interact other than just a phone number or a contact form. While you may not want to offer comments on your site a good alternative would be to add a Get Satisfaction profile to your website. It’s a great way to help connect your customers to your business.

#3 – Add social buttons to your website.
A critical component to facilitating an online conversation about your services or products is to offer your visitors a way to easily share your content with others. An easy “email this” button or bookmark button might be the difference between a visitor sending your website to a friend or adding it to their own social bookmarking site. Try addthis.com, it is a clean easy to install button that features all of the major social bookmarking sites.

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