Tips for Online Branding

May 4, 2009

Want to have better control on what people see when they search for you business’s name or brand online? You need to launch a social media and search engine optimization campaign.

The average business person doesn’t know what those phrases actually mean and if you are not planning on engaging a professional marketing agency to help you launch your online branding campaign, you’ll need to know what to do and where to go to get started.

Here are some basic questions that commonly plague social media startup campaigns. These tips come from SearchEngineJournal.com.

Isn’t social media the same thing as search engine optimization?

Social media and search engine optimization can certainly go hand in hand, but they’re definitely not the same thing. Social media requires a lot more personal attention and focuses more on building relationships with your clients and customers.

There are so many social media sites out there, how do I know which ones to use?

The answer to this depends on what kind of company you have and what type of market you’re trying to target. However, consider penetration. With sites like Facebook and Twitter taking over the Internet, can you afford not to be there?

My company’s name is taken on the social media sites, what do I do?

Get in contact with the network’s help desk. You can bet that they’ve dealt with such a situation before and likely have a policy in place. My tip: When you contact them, use a corporate email address. It will give you tons more credibility in your request.

Also, over at Mashable they have a great article on how to take control of your personal brand. Their five tips are: