According to research from Pew Internet & American Life Project 74% of adults in the U.S. go online and, of those, 80% look for health information online. 29% of all internet users have looked online for information about a particular doctor or hospital.

To effectively harvest all the healthcare prospects that view your website you must stick to some basic best practices. When a patient is browsing your site they are typically looking for these basic components:

1. Your medical specialty
2. Educational background
3. Board certifications
4. Awards and honors
5. Types of insurance accepted
6. Office locations
7. Hours and contact information

If you want to really make your website functional and useful, try adding

1. Copies of standard forms that the patient needs to fill out during their visit
2. A frequently asked questions section
3. An integrated social component (blog, Facebook, YouTube, ect)

For example, take a look at NicholsonClinic.com (screenshot below).

It’s easy to understand Dr. Nick’s medical specialities, board certification, awards, and contact methods. But not only does this website offer lots of key information at a glance, it also offers fully interactive social media campaign complete with videos, a Twitter account, and a daily updated blog.

Use this medical website best practices checklist PDF to see how well your own website stacks up.

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