We’ve discussed the benefits of having a content platform on your website that publishes new content on a regular basis. Continually refreshing and new content (like a blog) is:

• Preferred by search engines
• A great way to achieve high rankings in search engines
• Indexed (searched) faster than static content
• More up-to-date than static content

And now Google has given us another reason to recommend adding a blog to your online marketing campaign. As you can see in the screen shot below, Google now offers a new search option called for recent results.

When a searcher chooses the option for recent results, the typical search results for keywords are replaced with the most recent blog and new articles.

There are varying ranges of dates, but in the example below we chose to see the most recent results.

As you can see, the top 5 search results were all posts that were made in the last 24 hours. If you repeat this same search one day later, you will see a new top 5 search results. That’s because the most optimized and most recent blog posts are always going to at the top of the Google search result page.

If you are unfamiliar with the term “refreshing content”, it simply means something that is new or fresh on a constant basis. Here are a few example of refreshing content.

• Blog that is updated at least 3-5 times a week
• New product page that updates often
• Weekly specials page
• Newsletter page
• Company news page that updates a few times a month
• RSS feed from your Twitter or other social networking site

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