It’s actually very simple to understand why social media marketing works. If you provide quality content using social distribution channels your marketing message is more likely to be viewed, interacted with, and shared.

Viewership
Social media is different (not better, just different) from search engine marketing because you are relying on your customers to perform two actions before you even get a chance to present your message.

1. First they have to actually search for your keyword.
2. Then they have to see and click on your ad.

Social marketing does not rely on your viewers to take an action before your message is delivered. You are distributing your content to them. As they browse Facebook they might notice that a friend of theirs recently became a fan of your product or company. That’s a customer testimony you didn’t even have to ask for!

Interactive
Because your viewers are consuming your content using a platform (Facebook, Twitter, ect) that they already love and feel comfortable with, they are more likely to interact with your message. It is more likely that they will view, comprehend, and comment on your content because rather than pulling them into your website and force feeding them information, you are pushing interesting content to them.

Shareable
The core of social media marketing is housed in the ability for people to share interesting content. Surrounding every memorable video or well written blog post is a plethora of “share” buttons (our own blog, for example, has lots of them). And blogs are structured so that people can send static links directly to the content that they want to share with their friend. The viral factor is a natural phenomenon.

In summary, your viewers are more likely to see, interact, and share you social content because that’s what social networking is all about. It’s about the end user and if you provide quality content, the rest will take care of itself.

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