1. Privacy Policy
Your visitors need to know that they can trust you. Let them know that their personal information can be trusted with your company. The Direct Marketing Association has a privacy policy generator. http://www.dmaresponsibility.org/PPG

2. Contact Us
This shouldn’t even be on this list, but it’s surprisingly easy for the contact information to be lost in the shuffle. With all of the spambots roaming the web, we recommend that you use a form rather than placing your email directly on your website. Here’s an easy form generator. http://www.bravenet.com/webtools/emailfwd

3. Search Box
If you have a lot of pages on your website you’ll need an easy way for your visitors to find exactly what they are looking for. Make sure that the search box is easy to find and on the home and landing page.

4. Website Analytics
You’ve got to know what your visitors are doing on your site and where they are coming from. There’s no reason not to have some kind of analytics tracking software on your site. http://www.google.com/analytics

5. Newsletter Sign Up
If you’ve got a blog or a newsletter then offer a call-to-action for your visitors to subscribe to your weekly or daily content. Feedburner has an great RSS to email feature. http://www.feedburner.com

6. Search Engine Optimized Copy
If you don’t understand how to optimize your website for search engines it might be best to consult with a professional marketing company.

7. Social Media Share Button
It’s so easy to add these to your website there’s really no reason not to. While some of your visitors may not have any idea what these buttons are for, it’s worth adding these buttons for those visitors that do use them. Try http://www.addthis.com

8. Trust Seals/Testimonials
This is a great way to establish a different kind of trust between your company and your visitors. Take a look at our blog post How to Make Your Website More Trustworthy.

LEVELTWO & LEVELTWO Medical

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