Blogs are important. That’s a statement anyone would agree with. All the major cable news channels rebroadcast their content through blogs and all the major corporations are likely to have not only one, but several blogs. However, knowing that something is important is much different than knowing why it is important.

I was reading through my RSS feeds this morning and I found a very logical argument that gives 4 very real reasons to have a blog. They are as follows:

1. A platform to be the expert – This is your industry, you have the opportunity to set the bar high. With a little research on places like Twitter, Yahoo Answers and other questions and answer websites, you can figure out what questions people are asking about your industry and provide them with (your) industry standard answers and insights. This is one of the best ways to add much needed content to your site, provide value, and become an expert online in your field. By the way, creating blog posts with this kind of information is one of the best ways to start blogging for those of you who are afraid to get your feet wet.
2. Give your company a personality – Be yourself. If you can come across as an individual who cares, rather then a corporation pushing a product or service it will serve you much better! Let potential customers get to know the person behind the company and trust will follow.
3. Search Engine Optimization – Think about how awesome it would be if you could create a piece of content, and have it indexed and ranking on Google (or other search engines) on the same day. If your website is providing enough value, and has enough trust, this is exactly what can happen. Having a blog gives you more of an opportunity to be found for additional keywords that you normally may not be going after. It is much easier to link to good content inside of blogs too, and we know how important people linking to us is. Blogs have many built in capabilities for sharing content too, which helps with the link building.
4. Help with staying relevant – Don’t just have a blog to have a blog because everyone else is doing it. The goal of your blog should be to help you company be more relevant from an information standpoint. Because, that is what people are looking for these days – news and information from individuals, companies, etc. Your blog is also one of the best facilitators for interacting with and embracing social networks, which in turn allow people to share your content. If you are using blogging platforms like Wordpress for example, there are many plugins that make sharing your content and information with others easy. That alone helps you stay relevant, people who use these platforms to find information understand that your blog is an up to date relevant source of information.

These reasons come from Mat Siltala over at Dream Systems Media. You can read his entire blog post on their own internet marketing blog.

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