We talk a lot about social media and how it can be used to grow your business, but there’s other social activity that you should closely monitor at your business, your employees.

Sharlyn Lauby has posted an interesting article about whether companies should implement a social media policy for their employees. The policy would specifically state the company’s guidelines or principles of communicating in the online world concerning their job.

“Employers need to be upfront with employees that they have no right to privacy with respect to social networking. “Employers reserve the right to monitor employee use of social media regardless of location (i.e. at work on a company computer or on personal time with a home computer).”

Wow. That’s a little harsh. Right? Well, not really.

What’s said on the internet, stays on the internet, forever.
Don’t forget that your personal Twitter account that you think only a few friends read is actually very public. With the growning number of Twitter tools, each tweet is quickly logged into hundreds of different databases. There’s no way to permanently delete it.

The time to think about drafting a social media policy is now. Twitter is growing at a rate of 1,382%, and it’s just one of the many social networking applications in the market. Companies are using social media tools to establish value in terms of marketing and branding.

Take hold of your company’s reputation from both your customers and your employees. Ignoring social media does make the influence any less powerful.

Should Your Company Have a Social Media Policy? on Mashable.com

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