What is Dynamic Keyword Insertion?

Dynamic Keyword Insertion (DKI) is an advanced feature that can help make your ad more relevant to people performing a search. Here’s how it works:

- You (the advertiser) put a small code in your ad text.
- When the searcher sees your ad, the keyword(s) they used in that search replaces that DKI code in your ad text.
- These inserted keywords are typically bolded, which will help pull the searchers eye to your ad.

Here’s an example of how it would work (for Google Adwords).

You create an ad for your “Awesome New Shoes” company and put Dynamic Keyword Insertion in two spots. One in the headline that looks like this: “Buy {KeyWord:New Shoes}” and one in the second ad text line that looks like this: “Order {KeyWord:Shoes} Today!”

So now when the person searches for “Purple Running Shoes” they would see an ad that looks like this:

This is an oversimplification of how DKI works and there are many more aspects to consider. For example, Dynamic Keyword Insertion is avalible to everyone, so before you start adding this popular feature, do a little research. Perform a search on the search engine and see if everyone else is using the DKI feature. If every ad says “Buy Purple Running Shoes” as the headline, the DKI feature loses it’s strength and the advertisers that are not using DKI will actually stand out from the crowd.

If all of this is confusing or if you are not having success maintaining your own search engine marketing account give us a call (469-619-0573) or contact us using our form.

Check out other blog posts that can help answer your basic internet marketing questions:

What is Search Engine Marketing?
What is Social Media Marketing?
What Results to Expect from a Social Media Campaign
What is Clickthrough Rate & Cost Per Click?
Social Media Terms, Defining the Buzz Words Part One
Social Media Terms, Defining the Buzz Words Part Two

 Retweet This Post