Tip #5 from our post “Effective Landing Pages, 7 Tips” talks about making your website trustworthy. It’s easy to put a short privacy notice on your contact form that states that you will never share their information with anyone, but to really make your site trustworthy it’s going to take more than just a promise. Even if your customers are purchasing a small dollar item, having a crediable third party verify the security of your website will help increase your conversion rates.

Here is a list of 10 trust building components that will help reinforce the credibility of your website.

McAfee
A household name for online security, your visitors are sure to recognize this logo. They proactively secure systems and networks from known and as yet undiscovered threats worldwide.

TRUSTe
They outfit you with a privacy statement that fits your company’s needs. They also serve as a third party for disputes resolution processes.

VeriSign
Their Extended Validation product triggers new browsers like IE 7 to turn the address bar green when visitors view your site. Now that’s a great way to instill a since of trust!

BizRate
The best marketing campaign still can’t be the power of customer testimonies. BizRate will allow your customers to give store ratings and reviews. It’s a risk, but it could have a very large payoff.

Trustwave
They offer SSL certificates, PCI DSS Compliance validation, and a security seal for businesses.

If you decide to put one or more of these seals on your website or landing page, make sure they are above the fold. In other words, you want this seal to be one of the first things that your customer notices. As for payment security, it might be best to put them beside your payment button.

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